REEBOK: HERITAGE CLASSIC COLLECTION

Strip away the TD Gardens and the Staples Centers, the concourses and concession stands, and all you have left is ice and an uncompromising love for the game. It’s gritty and real - the kind of hockey that Canada knows best. The kind that happens on the ponds and the lakes, over crags and crevices, from dawn to dusk. Reebok’s Heritage Classic Collection is a chance for Canada to show the world that its rugged landscapes cultivate a whole other breed of tenacious fandom. Those who choose to wear Heritage Classic know this simple fact: We aren’t hockey fans. We’re Canadian.

TL;DR: Here are some print ads I made for Reebok’s NHL Heritage Classic Line.